GTM & Sales Strategy
for Early-Stage Startups
From finding repeatability at Seed to scaling at Series B—tailored GTM for every stage.
About
Founder & GTM Strategist
I built rocketship™ because great GTM shouldn't be expensive or complicated. For the past 8+ years, I've helped teams generate $50M+ in pipeline and close $30M+ in ARR—and most companies were doing it with expensive consultants or hiring the wrong people.
My mission is simple: deliver clear, actionable advice that founders can execute immediately. No fluff, no corporate speak—just what actually works to build scalable GTM systems.
$50M+
Pipeline Generated
$30M+
ARR Closed
20+
Sales Reps Trained
8+
Years in GTM
What Others Say
"We were figuring out the process, tightening messaging, and building the plane while flying it. Michael stepped into that environment and helped us grow revenue 3.5x."
CRO
YeshID
"Michael had a direct and measurable impact—tripling our pipeline, doubling revenue contribution from the SDR team."
VP Sales
JumpCloud
What To Expect
Expectations by stage
Seed
- •Validate market fit and ICP
- •Craft compelling positioning
- •Build initial pricing strategy
- •Establish early customer proof points
Series A
- •Build and scale first sales team
- •Launch targeted demand generation
- •Formalize sales processes & CRM
- •Develop repeatable playbooks
Series B
- •Accelerate enterprise sales
- •Scale sales org with multiple teams
- •Build advanced RevOps framework
- •Implement predictive analytics
What We Do
Strategic GTM positioned for growth at every stage
Go-to-Market Strategy
Build a repeatable, scalable GTM playbook that evolves with your business from inception to scale.
Sales Architecture
Design and execute high-performing sales operations with proven frameworks and repeatable processes.
Revenue Optimization
Build systems and dashboards that drive predictable, efficient revenue growth with full visibility.
Our Core Competencies
Frameworks & expertise that deliver results
Market Positioning
Define your ICP, validate market fit, and craft positioning that resonates with buyers.
Sales Playbooks
Build battle-tested processes and sales methodologies that your team can execute consistently.
Growth Systems
Implement metrics, tools, and dashboards for transparent, sustainable revenue growth.
Services
Flexible engagements to match your needs
Advisory
Ongoing strategic guidance from ICP validation through scaling. Regular check-ins, async support, and expert input when you need it most.
Fractional GTM Lead
Embedded part-time executive to build systems, coach your team, and scale operations as your business evolves.
Project-Based
Sprint-based work on specific needs: outbound buildout, sales playbooks, hiring your first AE, or complete stage-specific GTM strategy.
Ideal For
Is this your stage?
Seed
- Ready to validate ICP through direct selling
- Need positioning and first customer wins
Series A
- Stuck at $1-5M ARR and need to break through
- Building your first sales team from scratch
Series B
- Scaling sales org and need proper structure
- Implementing RevOps and unit economics
Ready to build something great?
Let's talk about your GTM strategy and how we can help you win.